In the late 1960’s the idea of allergy tested and fragrance free products was born. Before Clinique, the notion of changing the skin type one’s born with and targeting problematic areas with specific skin care products tailored for the individual was unheard of. Only products for universal use existed before Clinique.
One of the most discerning values that acted as an impetus for change across the beauty and skincare industry was sustainability.
When it comes to men and skincare, there is a distinct lack of education and of acceptance of the need for men to use skincare products by society. This has resulted in the skincare community developing a distinctly restrictive product range which blindly follows the belief that one product will suit every skin type.
From drugstore purchases to online shopping CeraVe, with a little help from TikTok, became a product sensation across the skincare community. CeraVe created a Cult.
If one asked millennial women to name one skincare brand that comes to mind, that would be Glossier.
Clean Beauty has become a focal point of one’s skincare. Whether that ranges from the Korean 10 step skin care routine to skincare savvies using Paula’s Choice Dictionary to track ingredients, skincare has become an important part of the beauty industry.
